Value Thought Technology compliance is second to none. Known as Quality Intelligence team ensures clean and quality traffic that advertisers can be confident in. This guarantees our publishers receive the highest payouts and top performing campaigns.
The rigorous monitoring starts right at the beginning during the publisher application process and continues daily to make sure that only quality, trustworthy publishers have access to our network and offers.
First and foremost, not all clicks are created equal. By that, we mean that every click on your advertisements will not convert, or lead to a sale. There are many reasons that user- generated clicks fail to convert to sales, including the following: (1) The user who clicks on your advertisement may be gathering information, but may not be ready to buy anything. (2) The user may find your product pricing or Web site performance lacking in some respect. (3) The user who clicks on your advertisement may do so by accident or may be looking for another product.
The reasons for a non-converting click are varied, and it can be difficult to determine a user's intent. It is important for you to understand, however, as per the preceding examples, that when clicks don't convert into transactions, it is not necessarily a function of low-quality traffic.
We do identify fraudulent Impressions/clicks/Leads, including looking for patterns in the originating computer, requested ad, browser type, timing, conversion and other factors. When we find clicks that appear to be fraudulent, we block them. We have systems and processes in place that allow us to consistently remove fraudulent traffic from our network.
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