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Search engine Optimisation is the UK spelling of Search Engine optimization (The accepted industry standard). The term Search Engine Optimisation receives a fraction of the traffic received by Search Engine Optimization. More about Search Engine Optimisation...
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Converting Prospects into Sales
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Search Engine Optimization
Search Engine Optimisation (SEO)
Search Engine optimization (SEO) is the process of positioning a web site at or near to the top of the major search engine listings for particular keywords. Search engine optimization is focused mostly on Google, Yahoo and Bing as these are currently the three largest search engines. Google has the largest share of the search market, especially in the UK, and Yahoo and Bing who are currently joining forces trail with less than a quarter of the search market between them. Search Engine Optimization is a two part process, firstly it is important to make sure that the major search engines know what keywords you would like your pages to rank for, this is done using "On-Page" Search Engine Optimization. Secondly the search engines need to know how popular your page is. To measure this, they look around the world at all the other websites that they have records for, and add up how many of them link to you, they also give each of these links a notional value. In short, Google, Yahoo and Bing run what is simply, a massive popularity contest and the business with the largest volume of targeted, high quality links will rank first. This is called "Off-Page" Search Engine Optimization.
Effective, Professional Search Engine Optimization (SEO) can be an expensive, but rewarding investment, so it is important to firstly establish the likely return that you will receive once you rank in the top ten. This is done using accurate Keyword Analysis in order to examine recent keyword traffic for your business niche. This will ensure that you will receive significant quality traffic from your search engine optimization campaign.Without first establishing your probable return, there is little point in embarking on Search Engine Optimization. The great thing about the internet is that we can easily test and measure what we are doing and so can quickly establish your Return on Investment (ROI).
Once we know the traffic volumes available for your most appropriate keywords, we can look at the top sites for your chosen keywords, and can then make amendments to your site in order to position it in the path of existing traffic streams.
This ensures that once we have carried out our search engine optimization processes and your site reaches the top ten for each keyword your site will receive a known volume of traffic on a daily basis.
Web Site Design is often carried out by designers who know little if anything about Search Engine Optimization or Internet Marketing. This can create major problems for you as their customer, as you are unlikely to realise that the construction methods of your website will directly effect its ability to rank well in the major Search Engines. Google for example runs one of the worlds largest popularity contests that rewards good Web Site Design & punishes mistakes severely. If the basics of your site are build correctly then not only will you have a visually pleasing site, but it will also generate sales and ultimately money for you by being found near the top of the major search engines. Just having a visually pleasing site is not enough to give you a successful working website.
Googles "Caffeine" update has affected the way that some sites interact with the search engine. By focusing not only on the popularity and content on your site, but also by looking at how each site has been built, Google is now factoring the speed of a site into its calculations. In order to load a web page, each line of code in that page needs to be read. The more code, the longer it takes. In addition, the more images, flash, video etc that your site has, the slower it will load as each image has to be requested individually from your server and consequently the further your site will slip down the rankings. There are several solutions to speeding up a site, without compromising design, find out more here............Effective Web Design
Search engines score Web Site Design on a vast range of criteria, which are constantly assessed to ensure that the most suitable sites appear in your search results. By using the latest search engine optimization techniques, you can make sure that you maintain an effective web presence
Although Google tries to think like a human being, it is still only a computer & so relies upon a complex algorithm to compile the necessary data.This algorithm rely's upon looking at around two hundred different factors on each page which it then scores in order to be able to rank each site. These factors can easily be over done so it is very important to seek professional guidance before attempting to apply search engine optimisation to a site yourself.
Google uses electronic "spiders" to search for links on pages following each in turn, reading all the text it can find on the way. It looks for relevance on pages, looking for keywords in groups, headings, image labels etc, but if it finds too many, you will be penalised rather than rewarded.
Google has had a huge problem reading images & Java Script (flash buttons/links etc). The problem is that up until recently it couldn't read them or follow them. Latterly Google has developed so it can now read some Java Script, but this is by no means perfect or universal. This means that whilst you may have the richest content on the web for your given topic, if your navigation devices are images or use Java Script then all Google will see is a blank page with no links & you will forever wallow in the lower rankings, miles from the all important traffic. Effective Search Engine Optimisation will establish quality links between all of your pages so that the fundamentals of your site work correctly. This will allow the major search engines to visit all of your content and to rank it efficiently.
Please be in touch with us @ Value Thought Tech @ Valuethoughttech@gmail.com
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